Victoria Beckham’s dVb fashion collection has been dumped by a majority of US fashion stores after big complaints about a lack of promotion work and poor sales . Top stores such as Kitson and Fred Segal have dropped dVb range which also included $200 dVb jeans.
When Victoria Beckham launched the range, she said, “I want everything to be 100% and perfect.“I’am not just another celebrity with a licensing deal. Every single rivet or button on a pair of dVb jeans was designed and tested by myself!”
Fraser Ross, who owns Kitson, said: “We asked her PR representatives so many times for her to appear in our stores, but she didn't. Celebrity fashion lines are no different from an album. They simply have to be promoted to sell and that’s a must.”
Source very close to the Beckham family said: “David Beckahm is very attached to his family and really feels homesick, that's why he would prefer living back in the United Kingdom, over fancy Los Angeles. Apparently Victoria wouldn't have anything against the moving, but she would miss her American girlfriends and warm Californian weather. Insiders also added that the celebrity couple will have to wait to move back to the UK until David's soccer contract with Los Angeles Galaxy expires.
If David Beckham was a model then picture adds would probably draw attention away from the jeans, back to him. And some guys might feel a bit intimidated or foolish buying Beckham's jeans. So we think Victoria made very clever decision.
Vogue the unofficial fashion bible has devoted 12 pages to Victoria Beckham, where she is photographed in a 40s style, all covered in diamonds and dressed in a "delicate, hand painted tulle gown by Dolce & Gabbana". Apparently Victoria Beckham looks like Eliza Doolittle, as played on film by Audrey Hepburn.
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