Ever wondered who's responsible for amazing Victoria's Beckham hair? His name is Ben Cooke and he created Victoria’s ’Pob’, which hit the headlines and featured magazines and TV shows all over the world. Cooke is the owner of London salon Lockonego and has been a hairstylist for more than 20 years. In near future, he's planning to open another salon in LA, which is great news for Posh Spice, his favorite client!

The birth of the “pob” has set off a number of wanna-be-pobs, including Victoria's latest friend Katie Holmes, "not bold anymore" Brittany Spears and Eva Longoria. This style has definitely become the most desired new look in Hollywood!
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